This weekend sees the first national screenings of a cinema campaign I’m involved in for the chariy “Women’s Aid”. It uses 3D technology to raise awareness of domestic violence and will be shown alongside screenings of “The Hobbit” on that film’s opening weekend.
Our 65-second commercial allows audiences to choose which film they see, depending on which eye they close. In one, they see a woman alone in a kitchen making dinner. In the other they see a woman being abused by her husband.
There’s a short making of documentary here.
Here’s hoping it raises awareness and funds!